Tactics
Search Engine Optimization – SEO
- Keyword & Competition Research
- Website Optimization – Creating and setting up XML Sitemaps, Robots.txt pages, custom 404 pages and Meta Tags
- Internal Link Optimization
- Keyword Optimized Content Creation
- Usability Optimization
- Landing Page Creation
- Link Building
- Local Search Optimization
- Analytics Review and Reporting
Paid Advertising / Search Engine Marketing – SEM
- Search Engine Pay-Per-Click Advertising Management
- Shopping Engine Paid Advertising Management
Social Media Marketing
- Corporate Blog Setup, Scheduling, Optimization and Promotion
- Blogger Outreach Campaigns
- Social Networking Profile Setup and Maintenance
- Social Media Article Promotion
- Brand/Reputation Monitoring and Management
Email Marketing
- Content Creation
- Campaign Management
- List Segmentation
- Statistical Analysis and Reporting
- Variation Testing
Affiliate Marketing
- Affiliate Marketer Research and Account Setup
- Affiliate Management
- Statistical Analysis and Reporting
Customer Loyalty
- Customer Retention Campaign Creation and Management
- Customer Service Survey Creation and Maintenance
- Customer Engagement and Retention Analysis
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